Smart internet marketing professionals know that Google loves video.  A while back Google changed the way they rank websites and these days web 2.0 tools, including video, are more important in the ranking game than the old SEO techniques. While it is still important to use good keyword phrases, and optimize your pages with your tags, Google is putting more weight on video when it comes to page ranking.  But why is that?

Keep  Your Videos Relevant

Relevance is still key, and Google views videos as a better, more relevant viewer experience. A highly relevant video captures people’s attention quicker and keeps their attention longer than a page of text. Think about it, when you are staring at a page full of text, don’t your eyes tend to glaze over and doesn’t your attention wander? It is almost like work to wade through all that text. Video is more like entertainment; when people are entertained they stick around longer and they tend to come back.  All that amounts to a good user experience.

Make A Splash With Video

According to TubeMogul, a top automated video sharing site, “Online video is one of the best venues to engage an audience – don’t even think about excluding it!”  The type of response from your customers or website visitors that video makes happen is just the response Google and the other search engines are expecting and rewarding with top positioning and high page rankings.

When its done in the right way, video on your website will help your search engine optimization efforts in ways that plain text and linking cannot accomplish. If you really want to make an impression, reach more people, and improve your bottom line, then include highly relevant video on your website!

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